Comcast, the parent company of NBCUniversal, plans to offer its Peacock streaming service in a bundle with Netflix and Apple TV+, Brian Roberts, the company’s chief executive, said at an investor conference on Tuesday.
The bundle, called StreamSaver, will be sold at a steep discount compared to subscribing to all three services separately, Roberts said. He did not specify pricing for the service, which is expected to debut later this month.
“We’ve been successfully and creatively aggregating videos for 60 years,” said Mr. Roberts. “This is the latest version of that. And I think this will be a pretty compelling package.”
Over the past year, several media companies have joined forces to attract customers who are tired of signing up and paying for numerous individual streaming services.
Earlier this year, Warner Bros. Discovery, Fox and Disney announced they would partner to offer a streaming service featuring games from the National Basketball Association and the National Football League. Last week, Disney and Warner Bros. Discovery said they would combine their streaming services, selling users a bundle that included Disney+, Hulu and Max.
Comcast has long offered its users a menu of streaming services in Xfinity, its service package that includes cable television and broadband internet. For years, the company has offered services like Netflix and Apple TV+ as add-ons to its existing TV package, acting as a provider for those companies. This is the first time Comcast has offered both services as part of a discounted package.
Comcast, which has millions of broadband and cable TV customers across the United States, has different incentives for bundling streaming services than many of its competitors. If Comcast can give its customers additional reasons to stick with the company or convince them to pay for more features through Xfinity, the effort to bundle services will have been worth it.
Many other Internet providers have sold packages that include streaming services. When Disney+ launched, Verizon offered a promotional package with that service. When the short-lived Quibi short-form streaming service launched, T-Mobile offered to bundle its wireless offering with that service.
Comcast has been willing to spend big to gain a foothold in the competitive video streaming business. Peacock, which launched in 2020, lost $2.7 billion last year, Comcast said in a filing, but paying subscribers rose to 31 million. The company has said Peacock’s losses were narrowing as the service matured.